Striking Gold in Sports Partnerships w/Vegas Golden Knights' Alain Monroy

With extravagant television contracts, plus consistent merchandise and ticket sales providing consistent revenue, professional sports teams are looking for more areas to make money. That’s where sports partnerships come in.

Professional sports brands are valuable, and companies line up to associate with them to bolster their bottom lines. Previous WorkInsports Podcast guests such as the Pittsburgh Penguins’ Luke Mohamed and Ilitch Sports and Entertainment’s Molly Wurdack Folt have given us a glimpse of how to build relationships between sports franchises and external brands. In this episode, we dive into how to form sports partnerships around the globe with a relatively new franchise.

The Vegas Golden Knights became the National Hockey League’s 31st team in the 2017-18 season with a steep challenge: selling a sport played on ice to a desert community with many competing activities.  They debuted with a bang, reaching the Stanley Cup Finals in their inaugural season and making the playoffs in their first four campaigns. On today’s episode of the WorkInSports Podcast, VP of Content and Engaged Learning Brian Clapp is joined by Alain Monroy, Vegas Golden Knights Director of Global Partnerships, to discuss:

• His journey from the private sector into the sports business
• What his time as a captain in the US Army taught him for his career
• Why he chose partnerships for his career focus

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