Making it in Sports Social with Dallas Mavericks' Becca Genecov

Sports teams are among the most popular follows on social media, and it's easy to see why: They present an entertainment product that is in demand. Aspiring social media professionals can see their content's engagement in real-time as it dominates newsfeeds with shares, likes, and mentions.

While managing sports teams' social media channels is a glamorous job, it comes with a lot of responsibilities. For example, a tweet in poor taste can have serious consequences. Our guest on the WorkInSports Podcast is Becca Genecov, Dallas Mavericks' Social Media Manager. She and VP of Content and Engaged Learning Brian Clapp discuss:

• The importance of relocating for positions in the sports industry
• The difference between contributing to social media and managing a team
• What advice she has for aspiring sports social media professionals

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