Empowering Athletes Through Innovation w/Hall of GOATS Greig Carlson

College sports' classification of its competitors as employees or amateurs has been a point of contention ever since the term student-athlete was coined in the 1950s as a means to avoid paying worker’s compensation to a widow of a football player who died on the field. That term classified all collegiate athletes as amateurs, and for decades, it was the beginning and end of all conversations regarding compensation to participants in college athletics.

With the Supreme Court unanimously ruling in 2021 that the NCAA cannot restrict education-related benefits for student-athletes, student-athletes can now profit from NIL deals, which created opportunities for companies to stake a claim in this new marketplace. Today’s guest on the WorkInSports Podcast, Hall of GOATS CEO Greig Carlson, runs one such company. A former NCAA wide receiver who won two national championships at the University of Southern California, Carlson experienced firsthand how student-athletes lacked a seat at the table on the topic of the boom of college athletics revenue. He joins VP of Content and Engaged Learning Brian Clapp to discuss:

• How his student-athlete experience before the NIL era led to him helping student-athletes monetize themselves
• How Non-Fungible Tokens (NFTs) play into Hall of GOATS’s business model
• How having investors such as former Heisman Trophy winner Matt Leinart helped his company spread its message
• What opportunities are available in this growing space in the sports industry
• What he looks for when hiring staff at Hall of GOATS

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Catch the full episode of the WorkInSports Podcast for all of Carlson’s thoughts. Be sure to subscribe to the WorkInSports Podcast for more career advice. You can also view additional content on our YouTube channel!