How to Collect Employee Testimonials to Boost Your Employer Brand

Employee testimonials can be potent tools to boost your employer brand and reach potential new hires. With the right approach, these testimonials can have an outsized impact on your recruiting and branding efforts. According to our What Candidates Want: 2023 Job Seeker Report, 64.7% of job seekers who research companies said employee reviews/testimonials are important to them.

Investing time and energy into gathering employee feedback and utilizing those testimonials in various recruitment initiatives can create a compelling employer brand that will help you stand out from the competition. 

Here we'll discuss how to collect employee testimonials and use them effectively.

Why Employer Branding Is Important

Employer branding is a concept that focuses on how employees, potential hires, and the public perceive organizations. It’s an integral part of any company’s growth, as it can shape recruitment efforts and help build customer loyalty. 

Employer branding is about creating a positive impression of your organization and helping attract the best talent available. The more you invest in building your brand, the easier it will be to find qualified and enthusiastic candidates. 

Your employer brand can also be used to differentiate your organization from competitors to create a competitive advantage in the job market. Ultimately, employer branding can make a huge difference in your success in recruiting and retaining top talent.

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4 Tips for Collecting Employee Testimonials

Surveying your current employees is an effective way to get honest, candid feedback about their experience with the company. When collecting employee testimonials, it's essential to be intentional and mindful. 

You want employees to share their genuine feelings and experiences, so don’t let the task become a chore. Start by encouraging employees to be specific. Ask questions such as:

• “What do you think are the biggest benefits of working for our company?”
• “What do you love most about your job?”
• "What sets us apart from other employers?"

Many of our readers also find it helpful to:

1. Offer incentives: It’s often helpful to offer an incentive for employees who take the time to submit a testimonial. It doesn’t have to be a significant monetary award, either. Sometimes a small gesture of appreciation, like a company t-shirt, motivates people to participate. 
2. Make it easy: Don’t make it difficult for your employees to provide feedback. Create an easy-to-use online form allowing them to quickly, easily, and confidentially fill out their thoughts. Or, offer to hold a brief interview if you have employees who would prefer to share their feedback verbally.
3. Include sample employee testimonials: When collecting employee testimonials, you must guide them on what you’d like them to include in their feedback. One way to do this is by providing sample employee testimonials written by other employees. This will give them a better understanding of what they should write about and help you ensure the content is consistent.
4. Follow up with gratitude: If someone has given you a testimonial, don’t forget to thank them for their time and effort. This is especially important if you offer incentives. 

How to Use Testimonials Once You Have Them

Once you have collected employee testimonials, you want to tell the world how much your employees love your company. Here are a few ideas on how to best use them: 

• Social media: Sharing positive experiences helps spread the word about your employer brand. You can post your employee reviews on social media sites such as LinkedIn, Twitter, and Instagram. 
• Email campaigns: Use employee testimonials in email campaigns, like company newsletters, to boost engagement with your target audience. 
• Your website: Share employee reviews on your careers page so potential job seekers can get an authentic feel for working at your organization. This is also a great way to ensure that those visiting your site have a positive impression of your company. 
• Job postings: Include employee testimonials in your job postings to help convince job seekers that working at your organization is the right choice for them.
• Recruiting events: Utilize employee reviews on materials you hand out at recruiting events, or ask your most enthusiastic employees to attend and speak with potential new hires. This will allow job seekers to hear firsthand accounts of what it's like to work at your organization.
• Get creative: When showcasing employee testimonials, don’t limit yourself to just one platform. Learn how to collect employee testimonials by watching other brands similar to yours. You can maximize your impact by asking employees to share their testimonials with their network. 

Consider partnering with local media outlets to feature employee testimonials in articles or TV segments. This can help spread the word about your company further and draw attention to those working there.

These are just a few ideas on using employee testimonials to boost your employer brand. With a bit of creativity, you can develop more unique ways to showcase the positive experiences of your employees.

Employee testimonials are a great way to strengthen your employer branding strategy. Collecting and using them strategically can help to create an authentic and engaging narrative around what it’s like to work at your organization, which can be a crucial factor in attracting top talent. 

To get more information about employer branding, check out our Employer Resource Center.